About Me

I am a product designer with a background in Industrial Design, currently based in Stockholm and focused on designing user-centered digital products.

I have hands-on experience in UX design, including user research, data analysis, prototyping, design systems, and UI design, with a particular focus on product presentation to increase sales and build customer confidence.

Before transitioning into digital products, I worked in the fashion industry as a bag and accessory designer, where I developed concepts, analyzed trends, built product stories, and managed large-scale production in fast-paced environments.

I approach design with a data-informed and research-driven mindset, balancing user needs with business goals. I'm comfortable working both collaboratively within teams and independently.